Let’s be real: commercials are the worst part of watching tv, right? But you know what I hated more, as a kid? Missing parts of something because I switched channels to skip them. So, I made watching ads a game, by wondering: Why this style? What would I have done differently? What are they really saying?
Because of this, I have developed a fierce interest in how we build relationships with people and the power brands have on our life and society.
My curiosity led me into my creative career, which
I’ve shaped through international experiences and a multi-skilled design background. Now I combine all this into my art direction.
My life has unfolded in some unexpected ways, but my driving force has remained the same. What was once a game, I have made it now into a job for life.
If you'd like to know more about me, hit me up!