Ace & Everett
BACKGROUND & JOB DESCRIPTION
This is a collection of my work for Ace & Everett, a startup based in
New York that designed fashionable socks.
We were a small team, and as the only graphic designer, I was responsible for the creation and production of what required visual layouts.
Mission & Target
Socks are the new tie.
It is a young brand targeting those male young professionals of New York, who are always looking to give a fashionable touch to their style.
I designed the new grid for the Walk Around Town page, which every season shows the key new patterns. These are the pages for the SS17 collection and the FW17 collection.
(The coding was developed by an external agency)
Lookbooks were essential to assist the sales manager to showcase the products, pitch the brands and help buyers fill the order. I was given full responsibility and freedom in terms of design layout and content.
These below are a few samples from the SS18 Lookbook.
The following are a selection of the newsletters I designed.
I took care of the layout, visuals, and copy.