Brief

Aubi & Ramsa is a Miami-based company with a unique product: 

ice cream made with alcoholic beverages & spirits. 

The challenge was to find a visual concept that could explain
the product without text body, other than the logo and the brand's tagline: 21+ Ice Cream.

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CLIENT  Aubi & Ramsa

FIELD      Art Direction, Illustrations

YEAR       2019

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Idea

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Cups of ice cream, or cocktail glasses?.

Inspired by real Aubi & Ramsa flavors, I've drawn a series of illustrations representing the ice cream served in the proper glass of the related cocktail drink.

Francesca Molteni_Aubi & Ramsa_Strawberr
Francesca Molteni_Aubi & Ramsa_Dirty Moj
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Francesca Molteni_Aubi & Ramsa_Old Fashi
Francesca_Molteni_Aubi_&_Ramsa_Piña_Co
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Digital

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INSTAGRAM

Aubi & Ramsa is very active on Instagram, and for this reason, I decided to translate the concept on this platform. 

In order to engage with the users, the Instagram story takes advantage of the "pause" tool. By pressing the screen, the video will stop on a random flavor. 

Then, I made three carousels that showcase the content with a different perspective: rather than individually, now the flavors are collected by category: The Happy Hour, the Summer Vibes, and the After Dinner. 

INSTAGRAM STORY

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1st CAROUSEL: 

THE HAPPY HOUR

2nd CAROUSEL: 

THE SUMMER VIBES

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3rd CAROUSEL: 

THE AFTER DINNER

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