21+ Ice Cream

Aubi & Ramsa

Art Direction

ABOUT THE BRAND

Aubi & Ramsa is a Miami-based brand with a unique product: ice cream made with alcoholic beverages & spirits. 

CLIENT

Aubi & Ramsa

KIND OF PROJECT

Personal Project

Brief

Create an advertising poster that explains the product concept
– ice cream and liquor - without copy.

Illustrations

Aubi & Ramsa's flavors are inspired by real cocktails.

My answer to the brief was a series of illustrations representing unseen cups of ice cream:

the cocktail glass right for each flavor.

Integration

I've then experimented a few translations of the illustrations into OOH, posters and Instagram ads.

1. Posters

For the advertising posters, I added the name of the flavor, and then logo and brand tagline, 21+ Ice cream. 

The posters are designed to be both, printed ads, as well as possible collectible posters. 

2. Instagram

Aubi & Ramsa is very active on Instagram, and for this reason, I decided to translate the concept on this platform. 

In order to engage with the users, the Instagram story takes advantage of the "pause" tool. By pressing the screen, the video will stop on a random flavor. 

Then, I made three carousels that showcase the content with a different perspective: rather than individually, now the flavors are collected by category: The Happy Hour, the Summer Vibes, and the After Dinner. 

INSTAGRAM STORY

3rd CAROUSEL: 

THE AFTER DINNER

2nd CAROUSEL: 

THE SUMMER VIBES

1st CAROUSEL: 

THE HAPPY HOUR