21+ Ice Cream
Aubi & Ramsa
ABOUT THE BRAND
Aubi & Ramsa is a Miami-based brand with a unique product: ice cream made with alcoholic beverages & spirits.
Aubi & Ramsa
KIND OF PROJECT
Create an advertising poster that explains the product concept
– ice cream and liquor - without copy.
Aubi & Ramsa's flavors are inspired by real cocktails.
My answer to the brief was a series of illustrations representing unseen cups of ice cream:
the cocktail glass right for each flavor.
I've then experimented a few translations of the illustrations into OOH, posters and Instagram ads.
For the advertising posters, I added the name of the flavor, and then logo and brand tagline, 21+ Ice cream.
The posters are designed to be both, printed ads, as well as possible collectible posters.
Aubi & Ramsa is very active on Instagram, and for this reason, I decided to translate the concept on this platform.
In order to engage with the users, the Instagram story takes advantage of the "pause" tool. By pressing the screen, the video will stop on a random flavor.
Then, I made three carousels that showcase the content with a different perspective: rather than individually, now the flavors are collected by category: The Happy Hour, the Summer Vibes, and the After Dinner.
THE AFTER DINNER
THE SUMMER VIBES
THE HAPPY HOUR