Brief
Aubi & Ramsa is a Miami-based company with a unique product:
ice cream made with alcoholic beverages & spirits.
The challenge was to find a visual concept that could explain
the product without text body, other than the logo and the brand's tagline: 21+ Ice Cream.
CLIENT Aubi & Ramsa
FIELD Art Direction, Illustrations
YEAR 2019
Idea
Cups of ice cream, or cocktail glasses?.
Inspired by real Aubi & Ramsa flavors, I've drawn a series of illustrations representing the ice cream served in the proper glass of the related cocktail drink.
Digital
Aubi & Ramsa is very active on Instagram, and for this reason, I decided to translate the concept on this platform.
In order to engage with the users, the Instagram story takes advantage of the "pause" tool. By pressing the screen, the video will stop on a random flavor.
Then, I made three carousels that showcase the content with a different perspective: rather than individually, now the flavors are collected by category: The Happy Hour, the Summer Vibes, and the After Dinner.
INSTAGRAM STORY
1st CAROUSEL:
THE HAPPY HOUR
2nd CAROUSEL:
THE SUMMER VIBES
3rd CAROUSEL:
THE AFTER DINNER
